Released on = July 25, 2006, 3:30 am

Press Release Author = Myfotowall Australia Pty Ltd

Industry = Consumer Services

Press Release Summary = An interiors revolution could be just a few mouse clicks
away following the launch of a new online process for creating stunning feature
walls from digital photographs.

Press Release Body =
A Perth company wants us to brighten up our homes and businesses by creating
stunning wallpaper from digital photographs.

The patented Myfotowall® system makes it easy to edit and enlarge any good quality
image, and turn it into bespoke wall covering in just four simple steps.

From its web site, you select an image, edit it and
then blow it up to 1600 times its original size. Once you\'ve entered your wall
dimensions and toggled a simple \'move and zoom\' tool to see exactly how the image
will look on your wall, just click to order and the finished product is delivered as
easy-to-hang wallpaper strips.

The original image needs to have a minimum resolution of 300dpi - the quality
usually produced by decent digital cameras. It can either be selected straight from
your own picture files, from a commercial photo library - or from the 700 images
which are freely available from the Myfotowall® site.

In the home, it means living rooms can be adorned with stunning lifestyle images,
and bedrooms and home offices emblazoned with iconic pictures of favourite fashion,
sport, movie or pop stars.

In our businesses, it means nightclubs and bars can be given cool and contemporary
makeovers; sterile car showrooms enlivened with classic images from photo archives,
corporate and retail fit-out enhanced with image-rich wallscapes, hotel rooms themed
with iconic graphics, or paediatric hospital wards treated with restful and
inspirational imagery.

"With this system there\'s now no reason why every home and business in Australia
can\'t have a sensational wallscape depicting a defining family, sporting, fashion or
movie moment,\" said Myfotowall Director Paul Sowerby. \"Star Wars fans, for example,
can create their own corner of the galaxy, and footie fans will be able to visit
their club\'s website and design wallpaper featuring images of their favourite
player.

The Myfotowall® process is also expected to be snapped up by businesses which hold
their own stock of library images.

"From Gucci to Louis Vuitton, and the West Coast Eagles to Holden - organisations
which have painstakingly built up image banks can leverage their libraries and give
their fans a chance to create their own personal fotowall," added Sowerby. "It
means, for example, that footie fans will be able to visit their club\'s website and
create wallpaper featuring images of their favourite player."

As it\'s easy to remove and replace without damaging the wall, a fotowall is perfect
for changing the look of any commercial environment. It is also ideal for marketing
campaigns or branding messages, and can cope with any size or shape of wall.

Digital wallpaper is durable and washable, and applied in exactly the same way as
traditional wallpaper using ordinary paste.

Myfotowall® Australia Pty Ltd, 272 Stirling Highway, Claremont, Western Australia 6010
Tel: 08 9284 4837. Press contact: Paul Sowerby 0410 910271.
Web: www.myfotowall.com.au eMail:
paul.sowerby@myfotowall.com.au

ends (pic samples below)



Web Site = http://www.myfotowall.com.au

Contact Details = Paul Sowerby
272 Stirling Highway
Claremont , 6010
$$country

0061892844837
paul.sowerby@myfotowall.com.au
http://www.myfotowall.com.au